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Leadership, Vol. 2, No. 4, 469-479 (2006)
DOI: 10.1177/1742715006068936

Downplaying Leadership: Researching How Leaders Talk About Themselves

Robert French

Peter Simpson

University of the West of England, UK

This article identifies the notion of downplaying leadership. While some attempt is made to explore the meaning of this practice, our primary intention is to describe a method and framework for analysing the transcripts of leadership interviews. This method has been developed to help identify how leaders may sometimes use language in research interviews to play down the importance of their own leadership and of leadership in general.

Key Words: leadership • linguistic analysis • metaphor • research method


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