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Leadership Voices: The Ideology of ‘The New Economy’

Ingalill Holmberg

Centre for Advanced Studies in Leadership, Stockholm School of Economics, Sweden, ingalill.holmberg{at}hhs.se

Lars Strannegård

Centre for Advanced Studies in Leadership, Stockholm School of Economics, Sweden, lars.strannegard{at}hhs.se

This article explores leadership voices in the so-called new economy. For approximately half a decade, influential business leaders, authors of popular management texts, politicians, journalists and scholars preached the dawning of a new economic order and a corresponding new leadership practice. The article examines influential leadership voices and the ideology claims being expressed in Sweden during a particular time period. By bracketing the epochal claims in time and space, the dominating leadership ideology is examined. The results show a clear influence of market rationalism, but with a twist of community, emotions and reciprocal individualization.

Key Words: leadership ideology • new economy • reciprocal individualization • surges of managerial control

Leadership, Vol. 1, No. 3, 353-374 (2005)
DOI: 10.1177/1742715005055962
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